Web Analytics
There’s a lot of data coming to your website from multiple channels, and it’s not easy to know how to make sense of it all. Whereas they play a core role in the development of your website and business. Discover the possibilities of web analytics through KPIs, segmentation and experiments.
In this course you’ll learn how to organize the influx data of the website and how to use it to improve your online business.
The course consists of the following sections:
1. Introduction to Web Analytics
2. Data Collection
3.Key Performance Indicators (KPIs) & Analytics Techniques
4.Segmentation
5.Actionable Web Analytics Reporting
6.Web Data Analysis Guide
7.Qualitative Research
8.Experimentation and Testing
9.Competitive Intelligence Analysis
10.Multi-Channel Analytics
11. Supplemental Materials: Dashboards
12. Supplemental Materials: Industry Models, Complex Measurement, and Approaches
14. Supplemental Materials: Google Specific Techniques and Reports
15.Supplemental Materials: Social Media Analytics
At the conclusion of this course, you will receive a Certificate of Completion from DM Consulting. This course also meets requirements for professional development and eligible for taking OMCP Certification test.
To learn more about these points as well as for regitration on training write or call us: 3 74 98 711 712.