Social Media Marketing (SMM) is a marketing method through social media websites such as Facebook, Twitter, YouTube, Vkontakte and many more. Social networks bring traffic to your website. Generally, SMM strategy is focused to create content that is attractive and people are ready to share it in the social networks.
• People’s engagement with your content
• Exposure of your company brand
• Connect with your customers
Social Media Marketing (SMM) is a marketing method through social media websites such as Facebook, Twitter, YouTube, Vkontakte and many more. Social networks bring traffic to your website. Generally, SMM strategy is focused to create content that is attractive and people are ready to share it in the social networks.
SMM gives the chance to have user generated content, i.e. your readers help you to expose your product or service. Your aim is to target larger and larger audience through your friends, family and community members, etc. SMM campaign allows your audience to get engaged in social promotion of your business spreading the word about a product or service you offer. Social marketing helps to start a conversation, engagement with your clients to generate new ideas.
The human factor plays a great role and it is a big advantage when you present an outreach plan through social networks and your potential consumers view your postings. Unlike search engines when the computer software is deciding the relevance of your keywords and website, in SMM is based on human action. For example, if your friend shared or bookmarked something about new acoustic solution for home theatres, somehow he recommends you to read that post. This is kind of viral marketing, when you’ve got your readers’ attention and they are ready to share your post with their friends and discuss it.
Social media marketing is beneficial for increasing your brand exposure and sales. Make sure your brand gets proper exposure and< engagement in social sites. Owing to SMM you can build relationship with a group of followers interested on your services or products. Sharing your brand name all over the social networks will boost public awareness that you exist. The more traffic visits your website, the more are chances for increased sales.
Only Facebook reaches 1 billion people throughout the world, not to talk about YouTube, Twitter and other social sites. These people read posts and bookmarks shared by their friends or companies. SMM will increase your website popularity. The more popular your website is, the more will raise its ranking in search engines. If you spread your content to wider audience, you will get more visibility in different channels.
The next key benefit of Social Media Marketing is the capability to connect and communicate with your clients and hear what they like and what they complain about you. You will become aware what your potential customers would like to get from you. Presenting and discussing your business in a friendly manner is one of the key advantages of SMM. Տocial networks рrovide you with platform, where you can interact with your customers and ask for their opinion and feedback.
