Keyword research is an important and valuable point of search engine optimization. It is used by SEO professionals to find out actual search phrases that people type in the search engine when searching for something. SEO professionals research keywords to achieve higher rankings with their chosen keywords.

You should create your keyword list that will describe the product or service and will include search terms that are more likely to be used by searchers. Sometimes your list will have more keywords than you can target. Select targeting keywords that will drive targeted traffic to your website. Usually they bring higher rankings than generic terms.

Single keywords can’t bring you success, so use long tail keywords. Long tail keywords consist of three or four keyword phrases that specifically describe what you are selling. These keywords are used to define what is on the web page and what the publisher wants to be found in search engines and on search engine results pages. Long tail keywords convert better as they catch people later in buying cycle.

Use Google Trends to find out and analyze the portion of Google web searches to understand how many searches have been done for the keyword you enter, relative to the total number of searches done on Google over time.

Comprehensive and detailed keyword research plays one of the main roles in SEO. Correctly identify the best keywords for your business, then study the competition while trying to rank your website for those terms and form a smart keyword and content development strategy for your SEO goals.

Predicting keyword volume is a difficult task. Predictive keyword research is when you research a keyword before even it appears in AdWords or Bing. First of all pay attention to trending keyword volume that happens around events or new items that are very exciting and produce a lot of volume. And secondly your competitors are unaware about it.

You must check out competition level for a keyword in Google AdWords to see how many advertisers are competing for that one keyword. It gives you the opportunity to see whether keyword competition level is low, medium or high, also you can see the amount of local and global monthly searches.

Happy journey 🙂