Display advertising can take the form of text, rich media, audio and video ads and help increase reach and impressions across the Internet.
In this course, you will learn the basics of Display advertising and how ads are displayed to a user. Learn how to organize and optimize your AdWords account, manage campaign settings, and choose targeting and bidding methods.
You will also understand how advertising on YouTube differs from regular Display advertising. Finally, you will look at using reports and tools to manage AdWords accounts.