PPC & Paid Search Marketing

With your competition getting smarter every day, it’s critical not only to have a strong foundation in pay-per-click principles, but an advanced understanding in keyword research, ad copy, formula-based bidding strategies, PPC economics and customer psychology

In the course you’ll learn the simple and highly advanced techniques for attracting targeted visitors, optimizing spend,  and maintaining your PPC programs.

The course consists of the following sections:

1.Introduction to PPC Advertising
2.Introduction to Keywords and Match Types
3.Writing Effective Ad Copy & Introduction to Landing Pages 
4.Campaign Settings
5.Conversion Tracking, Bidding, & Reporting
6.Utilizing the Display Network
7.Account Organization
8.Understanding Quality Score
9.Creating Your Account Strategy & Launching & Monitoring Accounts  
10. Supplemental Material: Testing & Advanced Landing Page Strategy  
11.Supplemental Material: Tools & Other Networks

At the conclusion of this course, you will receive a Certificate of Completion from DM Consulting.  This course also meets requirements for professional development and allows to apply for OMCA Certification.

Course Cost – $ 999, Access to online training – 4 months, Hours – 30.

To learn more about these points as well as for registration on training write or call us:  374 98 711 712

 

DM Consulting
51/4 Komitas Street, Floor 3, Room #9
Yerevan, 0039 Armenia
Phone: + 374 94 711 712

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