Making your website search engine friendly is called SEO, which stands for search engine optimization. Through SEO you promote your business website to search engines. Well optimized website brings higher return on investment and more profits.
- It makes your website found and ranked by search engines
- Navigation is easy for people to use it and find necessary information
- It brings higher conversion rate to your business
Onsite optimization means constructing the website so that it will be search engine friendly. A website consists of web pages that include a headline and content (text and media) that involves keywords in it.
On page SEO starts with the keyword research. A keyword is a word and/or word combination inserted in your content and codes, describing your business or service. A prospective client finds out about you, when searching for a service or a product on the search engines, such as Google, Yahoo, MSN, Yandex, etc. Thus, when someone needs to find for example a sushi bar in Yerevan, s/he types the keyword “sushi bar in Yerevan”.
Web pages are treated separately for search engines. They can direct visitors to any page. So each and every page on the website can serve as an entrance, landing page for a visitor. They need to be constructed in a way that search engines easily find and recommend them to people when searching.
Designing a website you need to assign keywords for each webpage of your website and include keywords in the contents, meta tags, alt tags and URLs. For example URLs that direct to a Eco Tourism section of a tourism website, should include domain.com/ecotourism.
The design, architecture and link structure of your website matters too, make it simple, yet attractive. Saying simple, we mean not clattered, so when client visits your website, s/he can easily find what s/he wants and it is clear for him/her where to click for the information. When there are links directing people through your website make sure they include information.
Try to use anchor text links in your content. For example, if you have a webpage about ice-cream, make sure to use ice-cream in your text to link to it.
The content of your website must be unique, not copy-pasted from somewhere else. This implies also to each page of your website.
Ensure to have a sitemap in your website, which helps search engines to find your web pages and in their turn search engines will rank your website for certain keywords for searchers to find you easily.
Our custom-tailored services will help you improve your website for search engines.
Why you need to make your website search engines friendly.
