Content Marketing is not new. Internet marketers have been writing content for years. In SEO, articles are written to build authority and to generate inbound links; in Social Media blog posts are generated, LinkedIn articles are written, Facebook posts are carefully written. Going back even farther, industry articles have been written for online journals, magazines, and even newspapers. And yet, in the wake of Panda and Penguin, Content Marketing takes on a new level of purpose, giving legitimate content creators a new voice and a new complex strategy to develop.
This is a practitioner course and consists of 20 hours videos (OMCA™ Preparatory)
The course consists of the following sections:
1. What Is Content Marketing?
2. Identifying Prospects
3. Writing Messages and Creating Content
4. Getting Your Message into the Media
5. Becoming an Industry Expert
6. Content Strategy & Challenges
7. Measuring the Results
8. Blog Marketing
9. Social Media Marketing Channels
10. Image Marketing
11. Video Marketing
12. Articles and Press Release Marketing
13. Email Marketing
14. Event Marketing
15. B2B Marketing
16. SEO Foundations
At the conclusion of this course, you will receive a Certificate of Completion from DM Consulting. This course also meets requirements for professional development and provides basis to apply for OMCP.
Price for the course $399
To learn more about these points as well as for registration on training write or call us. info @ internet-marketing.am, 374 98 711 712.
Coached courses, on-job consulting and bundles are available upon request.
Search Engine Optimization (SEO), Social Media Marketing, Web Analytics, Conversion Optimization, Pay Per Click (PPC), Advertising, YouTube and Video Marketing, KPI Analysis & Techniques, Segmentation: Key to Web Analytics Success