Content marketing is one of the most vital parts of inbound marketing strategy. A study of 2012 by AOL and Nielsen show that 27,000,000 content articles are shared daily. As internet marketing is constantly developing it is very important to keep up your web design and social media strategy in order to avoid dropping down in search engine ranks.
<pBefore I start to present content marketing trends in 2014, let’s define and understand what content marketing is? It is about giving valuable information to potential customers with the purpose of building brand awareness and trust.Content marketing strategy generally includes the following:
- Blog posts
- Guest blog posts
- PowerPoint presentations
- Social media posts
Now let’s outline trends that will dominate in 2014.
- High quality content will still rule. Spreading valuable and unique content via different channels will still help B2B companies to gain trust among potential customers. Relevant news of the industry will always provide insight or entertainment to your audience.
- Mobile friendly content will be a necessity. Usage of smart-phones and tablets is rapidly spreading, thus leading online marketing managers to the necessity to develop mobile friendly content. For mobile users you need to put eye-catching imagines and titles at the top of the page, as we usually don’t like slow loading pages and scrolling around to find the information we need.
- Social Media will be essential for B2B content marketers. Online marketers should stick to such social media platforms as Facebook and Twitter that have gained a cult status. However, Google+ is going to become an even more essential tool for content dissemination, which is due to the importance of Google Author Rank and Authorship.
- Image-based content will be highly preferable. Due to lack of time we often get lazy to ready long detailed contents, so it becomes extremely important to think of easy and digestible content that will attract the consumers. Pinterest, Instagram and Buzzfeed are those social media platforms, where imagine-based content is spread virally. The pictures are placed to break the content up. Blogs following these characteristics get the most social shares.